During the first days of the seminar, the 24 filmmakers worked on fine tuning their trailers with professional and renowned editors: Srdjan Fink (the Netherlands), Maaik Krijgsman (the Netherlands) and Joelle Alexis (Israel) - together with their mentors and Greenhouse team.
A pitching workshop was held by, Lucinda Broadbent, an international award winning producer. During this session, the filmmakers learned different techniques of how to pitch a project. Participants of each project simulated their pitch in front of Greenhouse' Advisory Board Member, Paul Pauwels, Greenhouse Mentors, Steven Seidenberg, Nenad Puhovski and John Appel; and also the Greenhouse Team: Sigal Yehuda & Yair Lev.
After receiving feedback from the pitching simulation, the participants went back to the editing room to finalize their trailers, and had one-on-one meetings with Lucinda Broadbent to further improve their pitch.
In the framework of the seminar, the participants had the opportunity to see the award winning Turkish film "On the Way to School" that participated in the Greenhouse first round.
10 prominent professionals from the international documentary industry attended the Greenhouse event, moderated by Paul Pauwels, Director of the European Television Management Academy.
Amongst the 10 panel members:
• Claire Aguilar: Vice President of Programming (ITVS) / USA;
• Marieanne Bergmann: Head Hamburg Film Fund Funding / Germany;
• Bruni Burres: Executive Producer – Pivot Pictures/International Center for Transitional Justice / USA;
• Gitte Hansen: First Hand Films / Switzerland; Tabitha Jackson: Editor, More4 – Channel 4 / United Kingdom;
• Simon Kilmurry: Executive Director, American Documentary | P.O.V./ USA;
• Margje de Koning: Responsible for the Television Department of IKON / The Netherlands;
• Adriek van Nieuwenhuijzen: Head of Industry Office (FORUM, Docs for Sale and IDFAcademy), The Netherlands;
• Leena Pasanen: Executive Producer/Coordinator of Programmes at YLE Fact and Culture / Finland;
• Alex Szalat: ARTE France / France
At the end of the presentation the 10 panel members selected "5 Broken Cameras" by filmmakers Emad Burnat (Palestine) and Guy Davidi (Israel) as the best Greenhouse IV project. Claire Aguilar, Vice President of Programming for ITVS (USA), awarded the directors with a $15,000 development grant.
The day following the Pitching Forum, the filmmakers met in one-on-one meetings with the panel members, to further discuss possible cooperation and receive constructive feedback concerning their projects.